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Prepare and bake cupcakes according to box mix directions. Allow the cupcakes to cool completely.
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Mix orange food coloring into frosting until desired shade is reached.
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Frost each cupcake using a thin layer. Place a pretzel stick half into the top (front) of the pumpkin cupcake to create the stem. Place a gummy leaf next to the stem.
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Draw on a jack-o-lantern face with the black decorating icing.