More than 10,000 of Macy’s Parade’s ever-rambunctious elves have magically taken residence at Macy’s stores nationwide and at locations in select cities. Fans who find one of Macy’s hidden elves, give it a makeover and submit their design to Macy’s Elf Adventure Facebook application could see their elf design transformed into a flying wonder and watch it soar in the Macy’s Thanksgiving Day Parade! In addition, the winner and three guests will receive a trip to New York City to see the Parade live.
This is a once-in-a-lifetime opportunity for parade fans to design what could become the newest member of the Parade elf family and travel to NYC with three guests to attend the magical Macy’s Thanksgiving Day Parade!
To find an elf, look for clues on Macy’s Facebook page and via Twitter @macysevents or #macyself. Each day from August 9th – August 24th, Macy’s will post a clue and password that will help reveal the location of elves. Once elf hunters have deduced the location, they must tell a department sales associate the daily password to receive their coveted sprite. The daily clue and password can also be received by texting* ELF to MACYS (62297).
In addition, 10 cities will get in on the elfin’ fun when they host Macy’s Elf-Apolooza, a fun-filled event for the whole family. At Macy’s Elf-Apolooza, elves will be distributed to fans from a custom designed mobile unit, along with Macy’s Parade items and other giveaways.
Thursday, August 18th: 12:00PM-5:00PM
Des Moines, IA – Iowa State Fair
Iowa State Fairgrounds
East 30th Street and University Avenue
Des Moines, IA US 50317
Friday, August 19th: 5:00pm-10:00pm
El Paso, TX – Alfresco Concert Fridays
Arts Festival Plaza (or nearby)
Delta Drive at Alley North
El Paso, TX 79901
Saturday, August 20th –– 12:00PM – 5:00PM
Anchorage, AK – Downtown Square
After the hunt is over, fans are asked to let their imagination take flight and design what could be the newest member of the Parade elf family. Once the masterpiece is complete, the artist should submit a detailed front and back photo of their creation. To enter the design, participants will need to “Like” Macy’s on Facebook and then proceed to download the “Elf” application. Entries must include the identification serial number found on the packaging containing the elf (all real Macy’s elves will have one) and upload their photo/complete application by Wednesday, August 24 at 11:59:59 PM ET
From the received entries, a judging panel from Macy’s Parade & Entertainment Group will narrow down the entries to the Top 85. These entries will be posted on Macy’s Facebook page on Tuesday, August 30th for fans/friends to begin casting votes on their favorite. The Elf design with the most votes as of Wednesday, September 6th at 11:59:59 PM ET, will be announced in mid-September. From here, the design will be transformed into a helium wonder by the magicians of Macy’s Parade Studio. Besides designing the next elf balloon, the winning artist and three guests will receive a trip to New York City to see the Parade live and enjoy their elf’s maiden flight in the holiday spectacular.