Combine cake mix, butter and egg in a large bowl. Thoroughly mix in softened cream cheese.

Refrigerate batter for at least 30 minutes. The dough should be soft and pliable.

Preheat oven to 350 degrees.

Roll chilled cookie dough into 24 tablespoon sized balls.

Roll each ball into assorted sprinkles or colored sugar.

Place on cookie sheet and bake for 10-14 minutes (or until toothpick comes out clear)

Let sit for a few minutes to cool, and then transfer cookies to a baking rack.

Place one unwrapped Hershey's Kisses Conversation Candy or Reese's Conversation Cup in center of cookie. You can refrigerate the candies prior to placing to avoid melting.