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Combine cake mix, butter and egg in a large bowl. Thoroughly mix in softened cream cheese.
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Refrigerate batter for at least 30 minutes. The dough should be soft and pliable.
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Preheat oven to 350 degrees.
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Roll chilled cookie dough into 24 tablespoon sized balls.
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Roll each ball into assorted sprinkles or colored sugar.
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Place on cookie sheet and bake for 10-14 minutes (or until toothpick comes out clear)
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Let sit for a few minutes to cool, and then transfer cookies to a baking rack.
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Place one unwrapped Hershey's Kisses Conversation Candy or Reese's Conversation Cup in center of cookie. You can refrigerate the candies prior to placing to avoid melting.