Have you heard of Omniture.com? I’ve been working online for over 5 years now and I have never used any type of SEO or website optimization service. Right now I’m only a blogger and I’m not directly selling anything, but at one time I dabbled in internet marketing and almost went as far as creating my own ebook to sell online. Starting an online business from scratch is challenging, and looking back, it’s been a long road to where I am now from where I started. I can only imagine how newbies feel who don’t have a clue to what social media or SEO is…let alone how to even set up a blog or website properly. And because of that, I can understand why people call on the services of a specialist to get their product or online content out there. Omniture is something I heard about because it is now part of Adobe, which is a well known company for viewing PDF’s and creating graphics– I still use an old version of Photoshop! I think Omniture is out of my league, but I would be interested to see what they could do for a small business or blog.
Here’s a few of the uses of Adobe Omniture:
- Know how, and what to measure to align metrics with business goals
- Draw actionable conclusions from interactions across growing online channels
- Fulfill ad hoc requests for information and business insights in a timely manner
- Drive enterprise adoption of standard search analytic metrics for decision makers
- Define online strategy based on insights gained through web site analysis from online interactions
For the new year, I want to focus more on analytics and to bring more useful content to my readers. What about you? Have you ever used an SEO service for your blog?
